MyMemories Blog: An Eye for Design: Using Design Principles to Create Stunning Pages

Hi, my scrappin’ friends! I’m Deborah of Digi Deborah Designs. This is the first blog post in my series titled, An Eye for Design: Using Design Principles to Create Stunning Pages. I’ve been involved in Graphic Design since all the way back in the 1980s. I have a degree in Marketing and Advertising from Indiana University. I loved the way moving the text, shapes, and lines could make a composition go from zero to hero. I worked in the advertising industry and then, later in my life, I became a Graphic Design teacher. But by far the most rewarding part of graphic design for me was when I became a digiscrap designer.

So let’s talk about one of my favorite design principles: Negative Space. What is Negative Space? Well, it’s best described as a place where there is NO design at all. The reason Negative Space is such a compelling principle, is because it forces the viewer’s eyes to be drawn to the one area of the composition (the layout). In essence, the negative space on a page becomes an element itself. Clear as mud!?! Here, let me demonstrate…

See how these pages with my grandchildren make your eye go directly to the subjects in the photo? Well, that’s Negative Space. Now, I would like to see what you can do with this design principle. I just recently released a digiscrapbook collection called Timeless. It’s what I used in this blog post and it also coordinates with the MyMemories Blog Train going on now. Head over to the Digi Deborah Designs store and use this coupon DMDDBUY10GET2 to take $2 off any $10 purchase in my shoppe. That includes all the products in the Timeless Collection which are already on sale! But hurry, this sale is only for a limited time, but the coupon may be used on any of my products!! Make a layout with one of these pages, and then send it to sarah@mymemories. She’ll send it to me and I’ll get you ANOTHER coupon for 50% off your very next order at the Digi Deborah Designs shoppe.

Here are the previews of some of the Timeless Products: